What you need to know about link building and its tactics

5 Mins read

It is a well-known fact that link building can help to easily influence webpage rankings. However, small business owners still underestimate the power of link building and even deny it. Links can define the authority of domain and web pages as these are the two factors search engines consider while ranking webpages. So if you’re striving to rank higher on SERPs, you should invest your time and effort on high-quality link building. Link building can also boost local search rankings and can be ‘very effective’. But in case your brand is unable to take some time out for link building, you can always hire a Link Building Agency UK.

Local Link Building

Local SEO and link building should be done differently. As the keyword phrases are typed in, the search engines use a different algorithm to come up with location-based specific search results. Though the source of links that points to your website might be completely irrelevant to your business, location is the most important factor in this case. Building local links first and then growing in relevance among local users is vital. All other links can just serve as a bonus.

Link Building Strategies

Let’s take a look at a few of the most powerful link building strategies that can help in boosting businesses locally. They also help to drastically improve rankings!

Identify Competitor’s Backlinks: Spying on competitors is an inevitable part of link building. First, identify the backlink profiles of your competitors. This can be one of the best methods to begin the link building strategy as it can help explore local competitors and helps in identifying backlinks prospects that are already helping your competitors. There are various tools that can help you to immediately see all the links that point to your competitor’s website.

Submit Guest Posts to Local Websites: Content marketing is on the rise and will be the future of marketing. Guest blogging, however, requires effort and time if you are looking for fresh and engaging content to be posted. It can definitely pay off with links, new audience, visibility and relevant traffic. Guest blogging has relevant opportunities. With the help of tools on your side, you can identify various websites that allow guest posting in your niche market and create appropriate content that would be relevant to the topic or niche market.

Leverage Unlinked Mentions: The sad truth is that most customers who talk about your product or service may not actually link to your website. Therefore, there are high chances for unlinked brand mentions which would bring less profit that they actually could. Try to identify unlinked mentions and ensure you turn them into linked ones. Sometime back it was quite difficult to keep a track of unlinked brand mentions. But now, with the help of various tools, you can easily track and reach out to webmasters for linking the mentions.

List Your Website in Local Business Directories: Citation building can be helpful and is a great strategy that can collect local links. Citation means the mentioning of your brand name, address (the building) and phone number where the brand is located. Local citations can help users discover local businesses. The most important thing is that they can significantly boost the local search engines rankings. Citations would appear on websites, apps, business directories and other social media platforms. The easiest way to build citations is with the help of local business directories. Every city may have a small or big directory. Hence, it is quite easy to identify the relevant ones and list your business in it.

Writing about Local Events: Link-worthy content creation is another way to feed the backlink profile. People are always interested in events that take place in their geographical areas. So, you can add a blog section to your website and publish details about the local events or news. The people who are interested in such events would link to your website. This would help you earn local links and can also help in driving more traffic to your website.

Reach Out to Local Influencers: Influencer marketing is on the rise. It is one of the most valuable strategies that can help in building local backlinks as you can build relationships with influencers and businesses. Local influencers cannot be just any government sites, local news media or bloggers in your area. You should ensure the influencers are relevant to your niche market in some way. You can offer collaborations with influencers such as offering your product or services for free in return for a link. You can also make use of another approach. Once you’ve decided regarding whom to reach, look for events they may be hosting. Once you attend the event, you can meet them in person and come up with a plan to help each other.

Link building, no doubt, is an essential activity. However, keeping an eye on the link is not less important. If you would like to find out if the links you’ve provided are still live or have turned into ‘no follow,’ they should be tracked. You can take help of various tools for this purpose.

Link building will remain important and relevant and won’t go out of use anytime soon! Links would definitely take time to build. But if you want to boost your website rankings and keep them high, you need to understand that link building is a long-term commitment. For local link building, links obtained based on the locality would work well and help you garner traffic and audience. Give preference to high quality links that are relevant to your niche market. This would ensure that your rankings grow quite fast.

Search engines can be smart and as high-quality websites link to your website, search engines will consider your website as genuine, informative and trustworthy. But remember to avoid inserting a URL directly on the webpage. You can always attach links to keywords which can be the key to quality link building! This can help in improving the search rankings of your website. Websites, depending on their age and number of links they contain, may have relevance in search engine ranking. If such websites link to your website, it can create an impact on the search engine and can influence your website ranking as well.

All link building tactics would work for websites and search engines. However, Buy SEO Backlinks UK and other malpractices should be completely avoided! Make sure you link to an authentic and trustworthy website rather than spammy websites. Spammy websites might create a negative impression. Also, if search engines identify the spammy websites or link buying, there are high chances of your website getting penalised or getting banned from appearing in search results.

Ensure you test each tactic for link building and find out which ones work the best for you. This would give you a better idea regarding the strategies that are advantageous for you and you can continue using such approaches in the future. Sharing your content on social media can also help you gain credible and trustworthy links.

But in case you are unable to manage putting all of these strategies to work, consider hiring a link building agency. If your business is in and around London then you may just be in luck because there are many reputed link building agencies in the UK. Choose experts to take care of your brand. Invest in hiring a link building agency in the UK and just sit back and watch them bring in the expected results for your brand.

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