Push technology refers to sending direct messages or communication to Push Cadable client (i.e. Mobile device) from a centralized broadcast server. Whereas with tensile technology, clients request specific data from the server and server respond by sending data to the device (eg web site search) In contrast, push technology allows users to ‘choose-in’ to certain messages that will be sent directly to their cellular device. Push messages can be sent using various methods. The most common push technology is a short message service (SMS), which is used to send text messages from one mobile device to other devices. Then there is a multimedia message service (MMS), which uses the SMS and wireless application protocol (WAP) to send multimedia messages. MMS is used mainly to send images and videos from one mobile device to the next. By using these tools, you can really broadcast messages that can activate applications or warnings on cellular devices.
PUSH Apple Notification Service is a service made by Apple which was launched with iOS 3.0 in 2009. Push notifications require active Wi-Fi or cellular connections. They are basically an easy way for iOS applications to provide instant warnings and related information to users. Push notifications allow different applications to tell you about new messages or events without you need to completely open the application. This is similar to how text messages can make sound and appear on your screen. Push technology is a great way for applications to interact with users in the background, whether it’s a new email or someone who marks your photos on Facebook. Every time an event occurs which causes the application to send notifications, notifications are pushed to users with one of three options: sound, on the screen warning, or badge. Most applications that support push notifications allow users to choose which of three notifications (if any) they want to use to make them aware of updates. In addition to pushing messages to the screen, push notifications also allow the application to display numbers or ‘badges’ on the application icon. For example, the letter icon will display number four if you have four unread messages.
Local notifications and push are great for keeping users up to relevant content, whether your application runs in the background or inactive. They also have great marketing potential because they allow communication to directly to customers customers from centralized servers. It has a variety of benefits because it can improve your overall marketing strategy, while reducing communication costs. It is also possible to personalize messaging, because most cellular devices have one owner who is likely to have it throughout the day. Notifications also force certain levels of interactivity, because the owner tends to see new messages and updates as soon as they enter.
Finally, messages can be broadcast live to several customers simultaneously, in a very targeted way, which reduces the number of customers who are not interested in which will likely receive your message. Blackberry Messenger and WhatsApp is a mobile-platform message application used to “encourage” messages to your friends. Because more and more companies begin to adopt push technology to encourage information to their customers’ cellular devices, the possibility of effective cellular marketing campaigns become more exponential. If your cellular marketing campaign hasn’t used push technology, you should consider using it now.