All successful online business owners know how to use the Internet to their advantage. They know that having an internet business is more than just putting an online website, then waiting for sales move. The key is how to attract visitors to your website, telling them products or services when they arrive there and then motivate them to act.
An online company provides today’s entrepreneurs with many opportunities, but you need to pay attention to what you do not crash it easy to make mistakes. Here are 10 of them:
1. Nobody can understand the benefits of your product or service.
Your Internet business website must be written and designed with your visitor. Your products and services should clearly describe the benefits of how it can make life easier, better or safer for your customers.
2. Your content is too difficult to find.
All relevant content on your website should not be more than 3 clicks from the homepage. Keep your simple navigation website and have clearly organized hypertext links so that visitors can find exactly what they are looking for quickly and easily. Also make sure your website has easy-to-read text.
3. You do not know your market.
You need a clear idea of who your target audience is when you start business marketing on the Internet. Your website can not offer all things to all people. If you do not know who you sell, how can you sell them?
4. The content of the website is too complicated.
When someone lands for the first time on your website, you only have a few seconds to get their attention. If you want your messages to use your target client, make sure they talk to them in a language and tone that they can understand.
5. There is no clear sale proposal.
You must know why someone should buy from your internet business and not your competition. If you do not know, so how do you expect your potential customer to know? Your unique sales proposal is the only thing that distinguishes you from all other online activities where your prospect could possibly buy to meet his needs.
6. Your customers can not contact you.
Do not stop your customers from contacting you if they wish. Show your contact page clearly on your main navigation bar and include a contact email and, ideally, a phone number.
7. Your online business does not reflect your personality.
Building and improving your online credibility is a current process and something that needs to be continually maintained. You want your prospects to want to know you. Your online business has a personality and everything you do should reflect it.
8. Your website takes too much time to load.
The average loading time for the first visitors to a home page of an Internet business website is about 7 seconds. If your website takes too much time to load, you can say goodbye to many website visitors because they will not be suspended from your website.
9. There is no email capture form.
If someone visits your website, it shows that they were interested in your products or services. But they may not be ready to buy from you right away. When you have an e-mail form on your website, a visitor can submit their email to your database to receive additional information from you, you can continue to keep in touch with this potential customer via the Marketing by email.
10. Your internet business does not have an objective.
If your internet business does not have an objective, how will you know if it succeeds? Whatever your business, you always have a plan and a goal for everything you do.